#21 A Skeptic's Intro to Campaign AI

Winning Edge

• Knickerbocker Ice Company was once the largest ice vendor, but was disrupted by technology and innovation from companies like York Manufacturing Company
• To survive, businesses need to identify fundamentals that don't change while adapting to changing technologies
• For campaigns, the fundamental is that the most effective way to win votes is talking with individual voters, but time is limited
• ChatGPT, an AI-driven chatbot, can help speed up tasks and give more time for voter interactions
• ChatGPT excels at creating first drafts of speeches, emails, press releases, or social media posts
• This short video demonstrates how to use ChatGPT to learn your writing style, create first drafts, analyze reports, and generate social media posts
• ChatGPT is a tool to speed up tasks, but it's important to check for errors and not use it for unfamiliar topics
• By using ChatGPT, candidates can gain more time for one-on-one voter conversations and give themselves the winning edge

Watch the accompanying video and refer to the one-page PDF for more tips on effectively using ChatGPT in your campaign.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
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