The Psychology Behind Philanthropy: Revealing the Identity-Driven Donor Journey

Why The Wealthy Give

What drives ultra-high net worth individuals to part with substantial portions of their wealth for the greater good? Our fascinating guest, Dr. Jen Shang, the world's only philanthropic psychologist and co-author of "Meaningful Philanthropy: The Person Behind the Giving," unveils the complex interplay between identity and altruism. You'll gain exclusive insights into how giving is not just about selflessness but is deeply rooted in personal identity, love, and psychological well-being. Jen's extensive research reveals that the true joy of philanthropy lies not in the amount donated, but in the meaningful impact and personal connections forged.
Unlock the secrets to fostering long-term, meaningful relationships between fundraisers and philanthropists in our next segment. We'll discuss the critical need for patience, understanding, and extensive research to cultivate these deep connections—sometimes taking decades to fully develop. You'll learn effective strategies for communication and engaging donors in a way that integrates their personal journeys with the missions they support. This episode is a treasure trove of insights for anyone interested in the nuanced world of philanthropy and the psychology behind giving. Tune in and transform your perspective on what it means to give meaningfully.

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1. Understanding Philanthropic Motivations and Identities (00:00:00)

2. Building Meaningful Philanthropic Relationships (00:15:50)

3. Deepening Philanthropic Relationships (00:22:21)