How This PR Company Took Black Coffee From Playing Small Gigs to Winning Grammys

When Life Hands You Lennons

James Mack is the co-founder and CEO of Listen Up!, a music and entertainment industry public relations agency. Most notably, Listen Up!'s client Black Coffee won Best Dance Record at the 2022 Grammy Awards.
In this episode, James shares how Listen Up! signed Black Coffee onto their roster seven-and-a-half years ago stuck with him all the way to the Grammys. Remarkable. He and I discuss his journey into to public relations, starting a business, and best DIY PR tips. Finally, he shares the hurdles creatives struggle with, and why Listen Up! takes the time to educate and help them through these issues.
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27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard
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Connect with James Mack/Listen Up!:
James' email: [e-mail] / [e-mail]
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