How to Turn NIL into Big Money #107 🏇

What Dewey Do?

Imagine earning big money just by being yourself.

In this episode, Dewey Steffen dives into how college athletes are transforming their name, image, and likeness (NIL) into serious cash. With expert tips on branding, networking, and legal strategies, Dewey shows how to turn NIL opportunities into long-term financial success. Tune in to hear how these athletes are turning their skills into financial gold.

[00:00:01 - 00:01:59] Introduction to NIL Opportunities

1. Get to know the concept of NIL deals for college athletes
2. College students collectively earned over $800 million from NIL Deals in 2023
3. How to turn personal branding into long-term financial opportunities

[00:02:00 - 00:03:59] The X-Factor in NIL Deals

1. How Olivia Dunne, Shedeur Sanders, and Mason Graham successfully capitalized on NIL
2. Personal branding is crucial—it's not just about talent
3. Opening lucrative opportunities beyond athletics

[00:04:00 - 00:06:58] Top 3 NIL Tips

1. Create a strong personal brand beyond athletics
2. Collaborate with local businesses and alumni for growth
3. Secure expert legal guidance for every contract

Quotes

• “Over the last few years, we've seen several athletes successfully leverage NIL deals to earn substantial income.” - Dewey Steffen

• “Business opportunities are built on relationships, so get outside and play nice.” - Dewey Steffen

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