BJ Martino | Going Door To Door To Confirm Polling

Wesley Donehue Podcast

Join us for an enlightening conversation with BJ Martino of The Tarrance Group, a seasoned political pollster who's redefining the landscape of electoral forecasting.

📊 Marrying Economics with Politics: Discover how BJ leveraged his academic background to carve out a niche in the world of political polling.

🎯 Challenging Polling Perceptions: Explore common misconceptions about polling accuracy and unravel the complexities of private versus public polling methodologies.

🔄 Evolving Polling Practices: Delve into the dynamic nature of polling formats and methodologies, and how they adapt to capture the evolving electorate's attention.

🤖 The Role of AI in Polling: Gain insights into the integration of artificial intelligence in modern polling practices and its potential impact on the future of the field.

🔍 BJ's Campaign Story: Uncover BJ's intriguing tale from the trenches of a 2012 recall campaign in Wisconsin, where a firsthand discovery challenged his professional polling numbers.

Don't miss out on this captivating episode as we unravel the mysteries behind political polling and hear firsthand accounts from the front lines of electoral forecasting.
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B.J. Martino is President and CEO of The Tarrance Group, one of the most respected political research and strategy firms in the country. In his two decades with the firm, he has helped develop and direct strategic research programs for national, state, and local political and issue campaigns.

Martino has conducted successful research for over thirty statewide campaigns, dozens of congressional campaigns, as well as projects for the Republican National Committee, the National Republican Congressional Committee, and other independent organizations.

As one of several trained focus group moderators at The Tarrance Group, Martino has also conducted extensive qualitative focus group research on a variety of topics around the country. In addition, Martino has conducted research into modeling nationwide Republican performance at the county and precinct level, bringing market analysis methodology to political campaigns. Martino and Tarrance Partner Brian Tringali received the “Republican Strategist of the Year Award” for 2012, from the American Association of Political Consultants. Martino was named Republican Pollster of the Year in 2021 by the American Association of Political Consultants for his work as a pollster on the Youngkin for Governor campaign in Virginia.

Martino earned his Bachelor's Degree in Economics (with honors) with a Political Science minor from Case Western Reserve University in Cleveland, Ohio. He earned his Masters Degree in political management from The George Washington University, Valedictorian of his graduating class. He has served as an adjunct professor of polling at GWU. Martino is an Eagle Scout, and is active in his church. He, his wife, and children live in Alexandria, Virginia.