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270. Sell More With Storytelling, with Kelly Swanson
Manage episode 414221734 series 3348097
เนื้อหาจัดทำโดย Megan Gillikin เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Megan Gillikin หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story."
But how do we do that when we're not sure what story to tell.
- Is it the story of me?
- Is it the brand story?
- Is it the couple's story?
The thing is, if we can merge those 3 stories together, we're creating a powerful connection where couples will be drawn to work with us.
Today, Kelly shares her expert storytelling tips, her 3-paragraph formula for telling a memorable and impactful story, and why she completely disagrees with the phrase, "Content is King."
This episode is a must-listen for professionals looking to humanize their brand, build trust, and connect with clients on a deeper level.
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Wedding and Event Planners Story Chat with Kelly Swanson - StoryStudio.Life
Story Impact Academy - https://motivationalspeakerkellyswanson.com/story-impact-academy/
Instagram - @Kelly_Swanson_Speaker
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
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Today's episode is hosted by Rachel Sheerin. Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.
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