Why is attaching your brochure to an inquiry reply a bad idea?

Wedding Business Solutions

You get a new inquiry. You want to reply quickly and get them some information. So, you copy/paste your carefully written reply, attach your brochure or price sheet and click SEND. What’s wrong with this picture? Well, honestly, there’s a lot wrong with that picture, especially the attachment part. When I wrote “Why Don’t They Call Me? 8 tips for converting wedding and event inquiries into sales”, I talked about how I wanted to ‘break’ your attachment buttons and why holding off on attaching is a better idea. Listen to this 10 minute episode and hear a different perspective on the attachment and how it can help you convert more leads by not attaching anything, at least not yet!

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Alan