365 - How to Create Landing Pages (that actually convert) with Alisha Conlin-Hurd

Web Design Business with Josh Hall

Building landing pages or sales pages that convert isn’t rocket science. But there is some science to it. Most of which is proven and can be learned from (and implemented) into your own sales pages very quickly.
So, let’s cut right to the chase on how to create high-converting landing/sales pages with an expert who’s been around the block MANY times over.
This is a chat with Alisha Conlin-Hurd who’s worked on, optimized and deployed thousands of high-converting sales pages across hundreds of different industries. She’s a wealth of knowledge on the subject but in this one, we get into the specifics you can apply to your web design services pages and lead generators including:

• How long a sales pages should be
• What common elements are high-converters
• How to balance images, graphics and copy together
• If AI converts
• What “stand out” practices you can try out without veering too far off the proven path of conversions

Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/365
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1. Conversion and Persuasion in Web Design (00:00:00)

2. Key Components of Effective Web Pages (00:13:56)

3. Persuasion and Problem Agitation in Marketing (00:20:56)

4. Effective Website Design and Sales Strategies (00:28:03)

5. Landing Page Strategies and Video Usage (00:37:09)

6. The Power of Video Marketing (00:44:04)

7. The Importance of Human Connection (00:50:22)

8. Leveraging AI for Efficiency and Connection (00:58:12)

9. Connecting With Alicia (01:04:45)