We Bought a Franchise: Building GoGlow: Melanie Richards on Entrepreneurship and Resilience

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Ever wondered how a former probation officer can transform into a successful CEO of a thriving tanning franchise? Melanie Richards' journey from dealing with domestic violence cases to leading GoGlow is nothing short of inspirational. She opens up about her challenging upbringing, financial struggles, and the pivotal moment she decided to shift her career to follow her passion for beauty and skincare, resulting in the creation of her tanning business gamechanger: goGLOW. Melanie's story is a testament to resilience, adaptability, and the pursuit of one's dreams despite the odds.
Melanie shares her strategic approach to growing the GoGlow brand, emphasizing the importance of planning ahead and educating clients about the health benefits of spray tanning. Discover how GoGlow's patent-pending technology has revolutionized the tanning experience, providing a safe, comfortable, and reliable environment for clients. We explore the brand's commitment to being more than just a tanning service but a comprehensive skincare company, reinforcing the importance of business structures and client trust in achieving long-term success.
For aspiring franchisees, Melanie offers invaluable insights into the essential traits needed to thrive within the GoGlow franchise model. From identifying prime locations to the introduction of membership programs, this episode covers the critical aspects of business stability and growth. Melanie highlights the significance of the first 18 months in laying a strong foundation and the transformative power of high-quality spray tans. Join us for an episode packed with entrepreneurial wisdom, practical advice, and inspiring stories from Melanie's extraordinary journey.

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From your pals in franchise ownership, Jack and Jill Johnson.

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1. From Mobile to Storefront (00:00:00)

2. Building a Strong Brand With GoGlow (00:07:21)

3. Franchise Investment and Business Growth (00:18:36)

4. The Science of Sunless Tanning (00:28:06)

5. Building a Successful Franchise Business (00:39:41)