What is a messaging and optics strategist?

Wait What Really OK with Loren Weisman

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เนื้อหาจัดทำโดย Loren Weisman เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Loren Weisman หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

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How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

52 weeksที่แล้ว57:50

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Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

2 ปีที่แล้ว 19:37

MP3•หน้าโฮมของตอน

What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.
A messaging and optics strategist evaluates communication patterns, message clarity, and perceptions across online and offline platforms.
Through research analysis and messaging tactics, they identify gaps, align objectives, and create a blueprint for effective messaging solutions. This process enhances brand clarity, market engagement, and strategic messaging while reducing unnecessary marketing costs.In this unscripted episode,
Loren Weisman shares actionable insights into market messaging, engagement frameworks, and optics consulting to help businesses refine their approach.
Recorded using MOTIV Audio with light mastering on BandLab, this podcast provides practical strategies for improving branding efforts and engagement tactics.The Wait What Really OK Podcast is available on Apple Podcasts, Pandora, Spotify, and many other platforms where you find podcasts

24 ตอน

#Business #Loren Weisman #Brand Messaging #MBA #Podcasting Education

What is a messaging and optics strategist?

Wait What Really OK with Loren Weisman

published 2 ปีที่แล้ว

แบ่งปัน

MP3•หน้าโฮมของตอน

24 ตอน

#Business #Loren Weisman #Brand Messaging #MBA #Podcasting Education

ทุกตอน

1
Fake amazon reviews and ways to navigate through them. 12:48

12 weeksที่แล้ว12:48

12:48

Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety. Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insights are essential for maintaining trust metrics and ensuring review authenticity in today’s competitive digital landscape. Fake reviews can mislead buyers and harm legitimate businesses. This episode explores how they influence product rankings, sales, and consumer insights. Discover fraud detection tools and review management techniques to safeguard your business ethics and market positioning. Whether you’re focused on local commerce in Orlando or broader e-commerce strategies, understanding how to handle fake reviews is critical for buyer protection and brand communications. Listen to this Episode from Loren Weisman and the Podcast Wait What Really Ok to learn how to strengthen your online reputation while supporting honest practices in e-commerce. From exposing the fake Amazon reviews industry to offering online shopping advice, this video delivers practical steps for building digital trust. Entrepreneurs, small business owners, and local businesses in Orlando can all benefit from these tips on marketplace integrity and consumer protection.…

1
First Discovery steps I take with clients and onboarding approaches 10:05

15 weeksที่แล้ว10:05

10:05

The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained. I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the first interaction. To me, client onboarding requires clear objectives and a structured approach. This podcast outlines how I use a personalized client onboarding checklist to streamline processes and enhance client engagement. I share how small business onboarding tips and transparent communication can improve collaboration and set the foundation for successful partnerships. So, whether you’re focused on Orlando business consulting or broader onboarding strategies, these are they steps I take and may be some strong steps for you to consider using as well. Listen to gain insights into refining your client onboarding process while implementing discovery steps that prioritize authenticity. From mentorship guidance to actionable tactics, this podcast provides tools for creating meaningful connections with clients. Subscribe for more tips on building client trust, enhancing onboarding strategies, and optimizing communication with Loren Weisman.…

1
Where has all the vetting gone? WWROK with Loren Weisman 13:08

25 weeksที่แล้ว13:08

13:08

Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships. He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for building trust and ensuring alignment in business decisions.Loren shares practical steps to improve vetting practices for entrepreneurs, small business owners, and startups. Discover how expert positioning, reputation tactics, and credibility channels can protect your brand from costly mistakes. This episode also covers actionable strategies for validating credentials, assessing expertise, and amplifying credibility to strengthen your partnerships and collaborations.Whether you’re focused on content credibility, brand amplification, or expert outreach, this episode provides insights to enhance your decision-making process. Loren highlights how effective vetting supports brand validation, expert insights, and long-term reputation management. Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on reputation insights, communications science, and credibility tactics.…

1
Discerning and Defining a product manager role 30:41

36 weeksที่แล้ว30:41

30:41

Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager. They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses improve their product leadership and decision-making processes.This episode provides actionable insights into defining the product manager role within teams. Loren and Derrick explain how product managers contribute to product design, data-driven decisions, and performance insights. Discover how aligning product management with business goals can enhance product analytics, drive product vision, and improve overall product performance.Whether you're an entrepreneur, startup founder, or tech professional, this episode offers practical advice on hiring for the role, crafting a strong product manager resume, and understanding the day-to-day responsibilities of a product manager. Learn how design thinking and product metrics can support better outcomes for your team and business strategy.Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on brand communications, tech strategies, and actionable insights.…

1
Google it or googling it does not provide authority answers 17:06

1 yearที่แล้ว17:06

17:06

Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credible marketing info or trusted signals for your brand. Loren shares actionable strategies to navigate the challenges of content credibility and digital reputation. Discover how to evaluate marketing transparency, build brand integrity, and amplify trusted marketing practices. He explains the importance of identifying credible brands and leveraging growth marketing tactics to establish digital trust while avoiding misinformation. This episode offers insights into creating credible content, strengthening personal brands, and improving market credibility. Loren highlights how trusted signals and digital integrity can enhance your branding efforts while navigating the evolving landscape of search engine reliability. Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available. Subscribe today for more episodes on branding insights, credible marketing tactics, and reputation management.…

1
Artificial Intelligence Statement from FSG. How we use AI. 9:59

2 yearsที่แล้ว9:59

9:59

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content. Discover practical strategies for leveraging AI marketing tools, marketing automation, and growth hacking AI to enhance your brand. This episode highlights how faith-driven technology and data-driven AI can align with ethical standards while driving growth. Loren explains how transparent AI practices can build trust and credibility in branding, marketing, and business operations. Whether you're exploring faith-based tech, generative AI vetting, or trustworthy AI solutions, this episode offers actionable advice for integrating AI into your business responsibly. From faith-driven innovation to growth marketing strategies, Loren provides insights that resonate with entrepreneurs, startups, and established businesses alike. Listen to the Wait What Really OK podcast on Apple Podcasts, Pandora, Spotify, and other platforms where podcasts are available.…

1
What is a messaging and optics strategist? 19:37

2 yearsที่แล้ว19:37

19:37

What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story. A messaging and optics strategist evaluates communication patterns, message clarity, and perceptions across online and offline platforms. Through research analysis and messaging tactics, they identify gaps, align objectives, and create a blueprint for effective messaging solutions. This process enhances brand clarity, market engagement, and strategic messaging while reducing unnecessary marketing costs.In this unscripted episode, Loren Weisman shares actionable insights into market messaging, engagement frameworks, and optics consulting to help businesses refine their approach. Recorded using MOTIV Audio with light mastering on BandLab, this podcast provides practical strategies for improving branding efforts and engagement tactics.The Wait What Really OK Podcast is available on Apple Podcasts, Pandora, Spotify, and many other platforms where you find podcasts…

1
Are most motivational and business coaches bad for you? 20:46

2 yearsที่แล้ว20:46

20:46

Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges listeners to think critically about who they trust with their business and personal growth. The episode highlights the dangers of false promises made by coaches who guarantee success without a solid foundation. Loren explores how some individuals claim they can help anyone achieve financial freedom, raising concerns about the moral implications and lack of accountability in such claims. He compares traditional therapy with motivational coaching, emphasizing the difference between years of education and quick certifications. Loren stresses the need for authenticity, education, and experience when selecting a coach or consultant. In his closing remarks, Loren shares practical advice on vetting coaches. He urges listeners to look beyond surface-level credentials and flashy marketing. Instead, he emphasizes the importance of choosing someone with a proven track record, genuine expertise, and a commitment to helping others. This episode is packed with actionable insights for anyone considering hiring a coach or consultant to support their goals.…

1
Amazon best selling book claims and the 16,000 book categories 19:21

3 yearsที่แล้ว19:21

19:21

Uncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the murky waters of book promotion practices. From inflated bestseller titles to questionable marketing tactics, Loren sheds light on how authenticity and authority are often sacrificed for short-term recognition. This episode is a must-listen for influencers, content creators, coaches, strategists, consultants, and professionals across industries like healthcare, legal, construction, and real estate who value transparency in branding and marketing. Loren exposes unethical practices such as buying reviews, manipulating categories, and using ghostwriters to fabricate success stories. Instead of falling for these deceptive tactics, he advocates for building genuine connections through original content and ethical marketing strategies. Whether you're an author looking to promote your book or a business professional aiming to establish credibility in your field, this episode offers practical insights into creating long-term trust with your audience. Learn how to leverage blogs, podcasts, and authentic storytelling to amplify your authority without compromising your integrity. This episode concludes with actionable strategies for ethical book promotion and sustainable success. Loren emphasizes the importance of transparency in branding and communication while warning against shortcuts that undermine credibility. By focusing on long-term growth over fleeting trends, this podcast provides a roadmap for professionals who want to stand out authentically in their industries.…

1
More coaches on the sidelines than players on the field. 27:00

3 yearsที่แล้ว27:00

27:00

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field. When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty? Are they equipped with the intelligence and strategies to help you learn, maintain, and sustain your efforts and growth even after your time with them ends? Or are they merely marketing with foolish promises, false hype, and empty claims? Be careful. Vet and double-check any coach or program. Look at their accountability and humility, experience and authority, contracts and terms, authentic ability, marketing, popularity, promises, and honor. Examine their background, the people they've worked with, and the legitimacy of their books, videos, quotes, courses, content, certifications, and claims. Are these materials original or just boilerplate templates and marketing? If a coach claims to help anyone at any stage, isn't that a little scary?…

1
Sharing opinions instead of trying to state facts may help. 25:55

3 yearsที่แล้ว25:55

25:55

In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches, strategists, consultants, and professionals in industries like healthcare, legal, construction, real estate, and startups, this discussion highlights how embracing transparency and authenticity can transform communication strategies. Weisman examines the growing issue of opinions being presented as facts and how this trend erodes trust. By clearly distinguishing personal perspectives from objective truths, businesses can foster more meaningful engagement and build long-term credibility. The episode explores the role of humility in messaging and how sharing subjective insights can resonate more effectively with audiences than asserting authority. Weisman critiques the arrogance often seen in influencer and business communication while offering actionable advice on crafting relatable and ethical messages. He also addresses the importance of compliance and liability awareness when presenting subjective opinions, particularly in sectors where trust is paramount. This approach helps professionals maintain integrity while navigating complex audience expectations. Weisman wraps up with strategies for building authentic trust through ethical communication and strategic messaging. He challenges manipulative models like "know, like, trust" and instead advocates for transparency and ethical behavior as the foundation for credibility. Listeners will gain insights into aligning their messaging with cultural sensitivities, algorithmic landscapes, and audience needs to amplify their authority. Whether you're a small business owner or a seasoned professional, this episode equips you with tools to refine your communication strategy and enhance your brand's authenticity.…

1
Amplified authentic opinions and intelligence to consider. 24:51

4 yearsที่แล้ว24:51

24:51

In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting influencers, content creators, coaches, consultants, and professionals in industries like healthcare, legal, construction, and real estate, this episode challenges the growing trend of manipulated opinions and artificial engagement. Loren emphasizes the importance of leveraging genuine feedback and transparent communication to build trust, foster meaningful connections, and create sustainable growth strategies. The conversation explores how social media can be a tool for positive engagement when used authentically. Loren discusses the behaviors that contribute to toxicity online and offers actionable insights into shifting toward more honest and impactful interactions. By focusing on real consumer feedback instead of popularity metrics or bought opinions, businesses can craft marketing strategies that resonate deeply with their audience. This approach not only enhances credibility but also drives long-term success in competitive markets.Listeners will gain practical takeaways on integrating authenticity into their branding and communication efforts. Whether you're a startup founder or a seasoned professional, this episode provides valuable insights into aligning your business strategies with transparency and integrity. Tune in to discover how authentic opinions can transform your approach to marketing and help you stand out in industries where trust is paramount.…

1
Shop local shaming and small business messaging missteps. 21:47

4 yearsที่แล้ว21:47

21:47

The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances of small business messaging strategies. In this episode, Loren explores how shaming tactics, often used to encourage local shopping, can backfire and alienate potential customers. Instead, he emphasizes the importance of crafting messages that are authentic, empathetic, and inviting. This discussion is particularly relevant for small business professionals who aim to build trust and credibility through effective communication. Loren dissects the pitfalls of fear-based and aggressive messaging approaches that many businesses unknowingly adopt. He explains how these tactics can harm customer relationships and brand reputation. The episode offers actionable insights on shifting towards positive engagement by focusing on storytelling that highlights unique value propositions. Whether you’re a small business owner or a consultant advising clients, this episode provides practical strategies to foster stronger connections with audiences while steering clear of messaging missteps that could damage trust. The episode also underscores the power of authenticity in building community connections. Loren shares how businesses can leverage their unique stories to create personalized experiences that resonate with their target audience. From avoiding comparisons with big-box competitors to adopting a more empathetic tone, this episode is packed with valuable takeaways for those looking to refine their brand communication strategies. Tune in to gain expert advice on elevating your messaging game while staying true to your values and mission.…

5 yearsที่แล้ว23:56

23:56

In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman dives into the concept of "ghost drumming" and its parallels to brand messaging strategies. Drawing from his experiences as a session musician, Loren unpacks the hidden yet essential roles ghost drummers have played in the music industry, offering insights into how their behind-the-scenes contributions mirror the foundational work required for effective branding. Loren shares personal anecdotes about his time as a ghost drummer, revealing key lessons about humility, discretion, and authenticity. These experiences provide a unique perspective on how businesses can build trust and credibility by focusing on authentic messaging rather than flashy but hollow tactics. By connecting the dots between music and brand strategy, Loren emphasizes the importance of staying true to one’s role while delivering value that resonates with audiences. Whether you're a startup founder or an established professional, this episode offers actionable advice on how to strengthen your brand's foundation through authentic storytelling. The episode concludes with reflections on how lessons from ghost drumming—such as observing from behind the scenes and prioritizing authenticity—can be applied to business growth and personal development. Loren encourages listeners to critically evaluate their narratives and align their messaging with their core values. If you're looking to amplify your authority while maintaining transparency and trust in your industry, this podcast delivers practical strategies you can implement today. Tune in now to uncover how being "a ghost in the machine" can lead to long-term success in both music and business.…

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What is a messaging and optics strategist?