How AMD is Blending Tech & Art - James Knight

VP Land

James Knight, AMD's Global Director of Media and Entertainment, shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar to Gareth Edwards' The Creator to Pixar's Elemental.
We also dive into:
‣ How AMD works with filmmakers and studios to push filmmaking technology forward
‣ Why virtual production is not just about GPUs
‣ Where AI tools fit into creative workflows
And a whole lot more!
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Connect with James and AMD:
AMD - https://www.amd.com
YouTube - https://www.youtube.com/@amd
Twitter/X - https://twitter.com/AMD
Instagram - https://www.instagram.com/amd
Facebook - https://www.facebook.com/AMD
TikTok - https://www.tiktok.com/@amd
James @ LinkedIn - https://www.linkedin.com/in/james-knight-9a576
James @ IMDB - https://www.imdb.com/name/nm2595922
James Knight is the Global Director of Media and Entertainment at AMD (Advanced Micro Devices). He leads a team that supervises alliances with Visual Effects, virtual production, video streaming, and post-production computing applications. Knight and his group also work directly with the world's most prominent studios, media brands, and sports and entertainment platforms. Knight's work spans over two decades in production, post-production, visual effects, and virtual production. He is a member of the Visual Effects Society (VES), a the British Academy of Los Angeles (BAFTA) where he served on the board from 2010-2016, and the Oscars/Academy of Motion Picture Arts and Sciences (AMPAS).
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📝 SHOW NOTES & SOURCES
Check out vp-land.com for all the show notes for this episode.
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⏱ CHAPTERS
00:00 Intro
01:30 James Knight's Journey in Filmmaking
03:45 The Impact of Avatar on Virtual Production
07:40 The Virtual Production Umbrella
12:25 Flipping Post-Production and Previs
17:19 Evolution of Virtual Production
21:52 Technical Aspects of Virtual Production
25:00 CPU and GPU Working in Tandem
31:24 AMD's Role in The Creator
35:06 The Impact of AI on Film Production
40:01 AMD's Collaboration with Pixar for Elemental
48:12 The Role of AMD in Camera Technology
52:46 James' Thoughts on Approaching AI
53:45 Outro