Critical Mass Method.

Viibrook

Most people try to work backwards, thinking they need the perfect product and brand before attracting customers. But here’s the reality: for small businesses, data comes in slowly, and you can’t rely on massive market research. Instead, we’ll walk through a step-by-step methodology that balances both qualitative and quantitative insights, starting from scratch.

Here’s what you’ll learn in this episode:

• How to identify your broad audience groups and craft “tripwire topics” that resonate.
• The value of engaging with existing communities before selling anything.
• Creating a platform that naturally attracts the right audience, focusing on genuine engagement over numbers.
• The simple, open-ended survey method to hit critical mass and uncover invaluable insights.

By the end, you’ll have an actionable plan to build momentum and real opportunities that align with your values and your audience’s needs. Join us, subscribe, and get ready to turn these insights into a powerful, profit-generating strategy next week!