DIGG Gardens - Part 2: Where There’s Dirt, There’s Money

Vero Beach Podcast - Meet Your Neighbors. Support Local. ™

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Ever wonder what actually happens behind those Instagram-perfect garden center photos? Spencer from DIGG Gardens pulls back the curtain on the reality of running a thriving plant business where no two days are ever the same.
The carefully planned workday that suddenly derails when equipment breaks down. The logistical nightmare of maintaining nearly 100 tires across trucks, trailers and equipment (averaging two flats weekly!). The complex web of relationships with multi-generational plant growers that Spencer has cultivated over 25+ years. These are the invisible foundations supporting the beautiful plants and peaceful atmosphere customers experience at DIGG Gardens.
Spencer reveals industry insights few outsiders ever hear– like the grading system for plants (from "Florida fancy" to "industrial grade") and the strict specifications trees must meet for commercial installation. He shares his wisdom about balancing reliable "80% spinach" inventory with exciting new varieties, rather than chasing fleeting plant trends that could leave a business vulnerable when the next hot plant inevitably cools.
Most powerfully, we discover how DIGG Gardens transcends being merely a retail space to become something deeply meaningful for the community. With Summer's thoughtfully curated gift shop featuring handmade, artisanal items, they've created an environment where people sometimes "break down and cry" from emotional connection– even visiting the shop for comfort after losing loved ones.
Ready to see your local garden center through entirely new eyes? Listen now and never look at a plant shop the same way again. Follow @digggardens on Instagram and Facebook, and remember– it's three G's in a row!

Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.

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บท

1. The DIGG Gardens Experience (00:00:00)

2. The Reality of Small Business Ownership (00:02:10)

3. Plant Grades and Sourcing Challenges (00:03:46)

4. Navigating Plant Trends Wisely (00:06:46)

5. Creating an Inclusive Space (00:10:47)

6. 3 G's In A Row (We DIGG it!) (00:11:42)