E95: The Michelin Innovation Lab

Venture In The South

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Innovation is a challenging endeavor, and this challenge is amplified within the corporate setting. Recognizing this, many corporations have established dedicated venture arms to infuse innovation into their organizations. Another approach involves creating specialized innovation entities within corporations, providing a space for cultivating ideas and innovation that operates outside the conventional corporate management framework. Michelin, a global tire company, has adopted both strategies to drive innovation within their organization, aiming to develop new products and services not only in the tire domain but also extending "around tires" and "beyond tires."

In this episode, David engages in a conversation with Brett Owen, the Incubation Partner at Michelin North America and Chief of Staff at the Customer Innovation Lab. We delve into Michelin's distinctive approach to "Intrapreneurship," a strategy aimed at tapping into the innovative potential of their employees. This initiative aligns with Michelin's broader objectives of diversification, extending their focus both "around" and "beyond" tires.

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