Is it time to take Crypto Donations Seriously? | 2024 Trends From The Giving Block

Using the Whole Whale - A Nonprofit Podcast

The Giving Block makes accepting Bitcoin donations easy with the #1 crypto solution for nonprofits, charities, universities, and faith-based organizations. We make fundraising cryptocurrency easy for nonprofits. Discover why cryptocurrency is the fastest-growing donation method for Millennial and Gen-Z donors.

This podcast discusses the current state and future potential of cryptocurrency philanthropy, featuring Pat Duffy from The Giving Block. The main topics covered include:

1. Crypto market recovery and its impact on philanthropy Despite the recent crypto bear market, the user base and total investments in cryptocurrency remain significant, with 1.4 trillion USD invested in the US and 1.3 trillion USD internationally. As the market recovers, nonprofits that continued to engage with crypto donors during the downturn are better positioned to benefit from the resurgence in giving.
   
2. Adoption of crypto donations by top US charities 56% of the top 100 US charities now accept crypto donations, driven by increased institutional adoption, regulatory clarity, and the emergence of cryptocurrency ETFs. This mainstream acceptance has led more nonprofits to recognize the importance of engaging with the growing crypto donor base.
   
3. Crypto donor demographics and giving behavior Crypto donors span multiple generations, with Gen Z, Millennials, and Gen X being the most active. On average, crypto users have higher incomes and are more likely to give larger donations compared to traditional donors. The average crypto gift size is 30 to 80 times larger than the average online gift.
   
4. Strategies for nonprofits to engage with crypto donors Nonprofits should make it easy for donors to give cryptocurrency by providing clear donation options on their websites and in fundraising communications. Engaging with crypto donors throughout the year, not just during market highs, is crucial for building relationships and maximizing the potential of crypto philanthropy.
   
5. Tax benefits of donating appreciated crypto assets Donating appreciated cryptocurrency directly to nonprofits allows donors to avoid capital gains taxes while still receiving a tax deduction. Educating donors about these tax benefits can encourage larger gifts and help nonprofits tap into the growing crypto wealth.
   
6. Overlap between crypto, stock, and donor-advised fund (DAF) giving Donors who give through appreciated assets like crypto, stocks, or DAFs tend to be higher net worth individuals who are aware of tax optimization strategies. Nonprofits should actively promote and solicit these giving methods to maximize fundraising potential.
   
7. The future of crypto philanthropy and the great wealth transfer With a significant portion of the $83 trillion expected to be passed down to younger generations (who are more likely to invest in crypto) through the great wealth transfer, nonprofits that engage with crypto donors now will be well-positioned to benefit from this shift in wealth and giving preferences.

The podcast emphasizes the importance of nonprofits embracing cryptocurrency as a giving method, making it easily accessible to donors, and actively engaging with the crypto community to maximize fundraising potential in the coming years.