Manage episode 288120048 series 166449
In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand.
Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team.
Meanwhile, story producer Andrew Littlefield goes exploring in New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.
Finally, Tom Webster voices the dictionary.
You can't make this stuff up! It's almost ... unthinkable? (No. Nope. No. I won't go there...)
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SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:
Lisa Schneider on Twitter: https://twitter.com/lisaschneider64
Merriam-Webster on Twitter: https://twitter.com/merriamwebster
Andrew Littlefield (story producer) on Twitter: https://twitter.com/FSUAndrew
Mariel Bildsten (jazz trombonist) on Spotify: https://open.spotify.com/album/6MYXOUN2105Bi2ROMNmoYS?autoplay=true
Tom Webster (voice of the dictionary) on Twitter: https://twitter.com/webby2001
THANKS FOR LISTENING AND SUPPORTING!
Keep making what matters.