Ad-ventures in DIY Marketing: Strategic Advertising for Small Business Marketing 💥

Unlocking The Buyer's Mind: Get the tools and insights you need to optimize your marketing and maximize your sales

In this exciting episode of "Unlocking the Buyer's Mind," host Marcia Hylton dives deep into the riveting world of DIY advertising. Explicitly geared towards small business owners practicing DIY marketing, Marcia uncovers the secret sauce of engaging ads. She demonstrates how they can propel businesses into the spotlight, even in the most crowded social media platforms.

Drawing from her rich experience as a marketing strategist, Marcia shares exclusive insights into how she selects posts to promote as ads, her typical ad spend, and why she believes ads are a crucial tool for every small business. She demystifies the perception of advertising as a high-cost venture exclusive to large corporations. She emphasizes its potential as a compelling platform for small businesses to tell their unique stories.

To illustrate her points, Marcia closely examines the multi-channel approach adopted in the renowned Old Spice campaign, highlighting the campaign's innovative use of humor, storytelling, audience engagement, and social media. She explains how DIY marketers can apply similar techniques to create compelling, engaging, and effective ads.

As a bonus, Marcia offers concrete, practical tips on crafting compelling ads, engaging your audience, and effectively leveraging different channels. She wraps up the episode by emphasizing the importance of advertising strategy and how it differs from merely throwing messages into the void.

Designed to educate and inspire, "Ad-ventures in DIY Marketing" is an essential listen for any small business owner looking to level up their advertising game. Whether you're a seasoned business owner or just starting on your entrepreneurial journey, this episode will equip you with valuable insights and actionable steps to unlock the power of ads and pave your way to marketing success. Tune in to this ad-venture and get ready to see your business in a new light!
Relevant marketing tools mentioned in this episode:

1. https://linkin.bio/idealclientweb
2. Follow @IdealClientWeb on Instagram
3. Free Strategic Content Marketing Workshop, "Create Killer Content" (June 27)

Support the show

Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.
And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.
Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)
Thanks for listening!
Peace, Love, and Profit,
Marcia
www.idealclientweb.com

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1. Welcome to Episode 8! (00:00:00)

2. A Riddle (00:01:22)

3. A Loud Speaker (00:02:01)

4. Secure A Louder Voice (00:03:07)

5. Targeting the Right Audience (00:04:21)

6. Pop-Culture Example: Old Spice (00:05:34)

7. As You Craft Your Own Ad Campaigns (00:08:26)

8. How You Can Implement These Strategies (00:10:01)

9. Free Marketing Workshop (06/27): Create Killer Content (00:13:24)

10. Last Thoughts! (00:14:48)

11. Peace, Love, and Profit! (00:15:28)