Marketing Myths That Waste a Ton of Time and Money

UNLOCKED with Tracy Wilson

Join Tracy Wilson and special guest #ParkerNash for a deep dive into effective #marketing for your #business.
Parker is an 11-year veteran of Nike where he grew lines of business to more than half a billion in annual revenue.
On today's show, you will learn "How to market like a#billiondollarbrand without having a billion to spend"
While at Nike, he realized the process they used to build their #brand was something any and all businesses could do which inspired him to build his own copywriting and marketing agency helping small and #mid-sizedbusinesses stand out and grow with a clear message and #marketingsalesfunnel.
Marketing Tips from an Expert
3:52 How to compete in marketing on a shoestring budget
4:38 Go beyond WIIFM, obsess your consumer
5:17 No one really cares about your business story
9:32 You really wanna compete? Go deeper in learning about your consumers
11:05 Who are consumers being influenced by?
15:54 It doesn't take lots of money to tell a great story
22:02 What your small business needs for marketing collateral
22:56 Does your company really need a website?
28:40 Marketing myths: 1,2,3
39:27 Impact of Covid on marketing
Connect with Parker Nash on his website or LinkedIn:
https://www.parkertnash.com/
https://www.linkedin.com/in/-parkernash/
Grab your copy of Parker's FREE bonus videos to improve your marketing like the billion $$$ brands do:
https://www.parkertnash.com/boost/
The 3-Part Business Boost. It's 3 free videos that will help them transform their marketing, attract more customers, and grow their business.

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