How tech can bring a human touch to dealing with death – Sam Grice, founder, Octopus Legacy

UKTN | The Podcast

Sam Grice, founder and CEO of Octopus Legacy, discusses how the administrative side of death can make the grieving process much harder, why we need to be able to talk about death to plan our lives properly and keeping the ethos of his business alive after it was acquired.

Grice founded the company, originally called Guardian Angel, in 2016 after facing difficulties when dealing with the sudden death of his mother. The London-based company provides digital tools for people to prepare for end of life and to support those dealing with an unexpected loss through the process. Guardian Angel was acquired by Octopus Group in 2022, prompting the rebrand to Octopus Legacy. Grice discusses dealing with an acquisition from a major corporation and his approach to keeping the startup human centric.