How my bootstrapped pet music startup struck a chord with a US buyer – Music For Pets founder Amman Ahmed

UKTN | The Podcast

Amman Ahmed, founder of Music For Pets, discusses building a successful brand from nothing, how music can become an integral part of an animal's life, and the importance of being genuinely human in business. Ahmed explains how trusting yourself, your team and your product is essential and urges founders to consider their priorities when seeking lofty valuations.

Ahmed launched Music For Pets as a side project with business partner Ricardo Henriquez in 2017. The pair researched how music can have a therapeutic effect on anxious and overly excited animals. After Music For Pets' online content grew rapidly in popularity, Ahmed scaled the company to serve more than 20 million pets around the world, who listen to over 12 million hours of music each month. That growth – all without raising external funding and minimal marketing spend – saw Music For Pets acquired by Create Music Group for a life-changing sum earlier this year.