4 - Half of hotel Twitter followers don’t tweet, but are they still listening?

Tuesday Trends

In December we published a simple, but somewhat depressing, stat about the state of hotel and resort Twitter followers. Using each user’s last tweet date we found that only 44% had tweeted during the last month. But the question quickly arose, what about those who don’t tweet? How many of them are still listening? Here’s what we found. For text version: http://www.ryansolutions.com/blog/2016/inactive-twitter-followers/ For more details: http://www.ryansolutions.com/