Make Money through Podcasting, Speaking, and Content Creation | Ron Story, Jr.

Travis Makes Money

Ron Story Jr. is a serial entrepreneur, speaker, and the new owner of Guestio. He’s also the founder of SpeakerHub, a global booking platform connecting speakers, podcasts, and event organizers. In the past year alone, Ron has done 125 podcast interviews, 31 speaking gigs, 205 daily webcasts, and written 138 articles—all while adding over $1 million in revenue to his businesses by using speaking and podcasting as growth engines.

On this episode we talk about:

• How Ron generated $1M through podcasting, speaking, and content creation

• Using lifetime deals to solve churn problems in recurring SaaS models

• The smartest way to turn software buyers into loyal, long-term customers

• The mindset shift from selling lottery tickets to selling true business investments

• Why public speaking and podcast guesting are the fastest trust builders for any entrepreneur

Top 3 Takeaways

1. Churn—not customer acquisition—is what kills recurring revenue businesses.

2. Treat your product as an investment in your customer’s future, not as a cheap lottery ticket.

3. Speaking and podcasting aren’t just about visibility—they create pre-sold leads who already trust you.

Notable Quotes

• “After you sell it, you’ve got to keep it—that’s where the real cost begins.”

• “People invest in what they understand. The more they engage, the longer they stay.”

• “Most great speakers speak for free—the money’s made when the audience becomes your clients.”

Connect with Ron Story Jr.:

• Website: https://wwv.speakerhub.com/guestio

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