Episode 23 - Crawler Confusion: How Wack Site Structure Kills Your Search Rankings

Trades Secrets: Contractor Marketing

In this eye-opening episode, we dive deep into the world of search engine crawlers and how they can make or break your search rankings. If your site leaves these crawlers confused or fails to communicate your purpose within a split second, your rankings will suffer. We explore the intricacies of how Google reads your site, starting from the invisible elements like schema markup and then moving down the page, analyzing everything from logos and navigation to content and context. Learn valuable tips on ensuring that crawlers swiftly read your content and understand its context, ultimately boosting your search rankings.

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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.