What Wikipedia Can and Cannot Do For Your Business Part Two

ToTheWeb by Rosemary Brisco

Starting a new article about your business is tricky and difficult. First of all, Wikipedia does not advocate employees or owners start a Wikipedia entry about their own company. An important tenet of Wikipedia is third-party neutrality. A while ago, Microsoft got into some hot water for commissioning a third-party blogger to insert company-sponsored content onto a Wikipedia entry on OpenXML. If the Wikipedia community can track down the connection between third-party contributors and a company that sponsors them, it will have no trouble connecting the dots between you and the company article you’re attempting to post up.