Recruitment Marketing - How to Stand Out

Totally Hyped - The Small Business Marketing Podcast

In the continuing saga of unprecedented moments in time, we are experiencing a worker shortage unlike anything we have seen before. In order to compete for talent today a deeper understanding of what you’re up against is in order.

Today you’ll meet Natalie Forward. Not just a cool name, Natalie is a talent master as adept in recruitment and talent strategies as you’ll find. In this episode we’ll discuss the root of the issue and what SMBs can expect and do about it.

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1. Recruitment Marketing - How to Stand Out (00:00:00)

2. Introduction (00:00:31)

3. A problem worth solving (00:02:31)

4. Seeing things from both sides (00:08:52)

5. A crazy world (00:12:16)

6. Crazy solutions? (00:13:44)

7. Rose colored glasses for some (00:18:54)

8. My, how things have changed (00:24:46)

9. What's working for employers trying to hire? (00:36:08)

10. Authenticity. Authenticity. Authenticity. (00:42:17)

11. Where your money and your mouth are (00:47:03)

12. Are you really ready to compete? (00:48:28)

13. In closing (00:56:18)