The Reality Of Marketing A Startup with Lucy Heskins

Top Of Mind with Stewart Hillhouse

Working at a startup is very different than any other working experience out there. In many cases, you have to market something that isn't necessarily built yet. Lucy Heskins joins Stewart Hillhouse to share her experience of using marketing content as a way to validate product-market fit early on. In this episode, Lucy and Stewart discuss: • Questions Every Marketer Should Ask Before Joining A Startup • How To Use Content To Validate An Idea Quickly and For Cheap • The Number 1 Marketing Skill Employers Are Looking For • How She Learns From Her Customers • And So Much More! Lucy Heskins is an Early-Stage Startup Marketer and Marketing Lead at Career Cake. She writes on her blog, Oh, Blimey. LinkedIn: https://www.linkedin.com/in/lucyheskins/ Blog: https://www.ohblimey.com/