How to Confidently and Compliantly Leverage Client Testimonials With Whit Lanier (Ep. 478)

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เนื้อหาจัดทำโดย Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Matt Halloran, CRO at ProudMouth, Matt Halloran, and CRO at ProudMouth หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

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Pop quiz: Can advisors use client testimonials and online reviews as marketing tools while remaining compliant with SEC regulations?

In this episode, Matt Halloran is joined by Whit Lanier — co-founder of Amplify Reviews — to talk about the regulations surrounding testimonials and how advisors can leverage them compliantly. Discover why client testimonials are no longer a “nice-to-have,” but a “must-have” to stay competitive in the digital age.

Whit and Matt discuss:

Why ‘social proof’ should be a priority for you
The benefits of Amplify Reviews’ closed-loop system
Changes in the regulatory landscape surrounding testimonials and reviews
How a few negative reviews can actually boost your chances of success
The advantages of reviews on your website vs your Google profile
How you can capture and manage compliant reviews
And more

“The best way to deal with either bad reviews or not having as many as you want is to try and drown them in good reviews.” ~Whit Lanier

Resources:

Connect With Whit Lanier:

Connect With ProudMouth:

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About Our Guest:

Whit Lanier is the CEO and co-founder of Amplify Reviews, helping financial advisors manage online reviews. A serial entrepreneur, his previous startup became a leading healthcare technology vendor, processing over 60 million patient reviews for major health systems.

Whit’s career includes roles in management consulting, marketing, and executive management. He holds degrees from Vanderbilt University and Kellogg School of Management. Outside work, Whit plays bass in a local band, holds a black belt in Brazilian Jiu Jitsu, and enjoys family life with his wife, three daughters, and a mini-goldendoodle.

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