976: Paul M. Caffrey - "THE WORK BEFORE THE WORK"

Thrive LouD with Lou Diamond

Paul M. Caffrey is a master of the sales craft. An elite sales professional that focuses on preparation to help sales people prospect better, sell more and get promoted faster.

He is the lead author of “The Work Before the Work” - which shares the hidden habits that elite sales professionals use to outperform the competition.

Paul and Lou talk shop and break down all of the preparation you need to think about before the real work happens.

***CONNECT WITH LOU DIAMOND & THRIVE LOUD***