Rand Fishkin on building a business in the online marketing world

The Yoast SEO podcast

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

• 1:37 - What is SparkToro
• 3:52 - Building an online marketing business
• 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
• 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle
• 17:09 - There's no SEO in SparkToro's marketing
• 21:08 - How SparkToro's audience comparison tool works
• 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time
• 24:28 - Publicly launching minimal viable features versus the complete feature?
• 26:37 - How to market new features: target the mass or seek amplifiers?
• 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever
• 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him
• 40:09 - Rand's most important channels
• 45:23 - Joost explains WordProof