Nichola Stott on running, hiring and evaluating an SEO agency

The Yoast SEO podcast

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:47 - When should you hire an agency?
• 7:52 - Should you keep doing parts of SEO yourself as a business owner?
• 12:24 - What you should look for in and expect from an agency?
• 15:12 - What a good client looks like for Erudite agency
• 17:04 - Budgeting for your SEO and content strategy
• 19:13 - What to expect when starting to work with an SEO agency?
• 21:35 - At what point does a business not need an agency anymore?
• 24:19 How often do agencies and customers communicate?
• 26:27 How to keep your agency up to date on the latest news and research in SEO?
• 34:02 - In what way do easy-to-use CMSs change agency work?
• 40:44 - The most important KPIs for an agency to report on