H2OM's Abby Brown: The Journey from Mindlessness to Mindfulness

The Wild Feather

Dive into a refreshing conversation with the spirited Abby Brown of H2OM. Join Brooke and Abby as they journey from Bali beaches littered with trash to the vibrant lanes of San Diego, where a simple beach cleanup idea blossomed into sustainable activewear. Uncover Abby's struggles, inspirations, and the lessons she learned along the way, reminding us all of the powerful ripple effect a single idea can create.

What's Inside:

• Ocean Inspiration: Abby shares her poignant memories of visiting Bali and the heart-wrenching sight of trash-laden beaches, juxtaposed against the pristine sands of her hometown, San Diego.
• Genesis of H2OM: Discover how a simple beach cleanup and Abby's visceral reaction to environmental neglect became the seed for a revolutionary idea: turning discarded plastics into vibrant, mindful activewear.
• A Wealth of Experience: Delve into Abby’s extensive background in communications, advertising, and event management. How did these disciplines converge to equip her with unique insights and strategies, enabling her to steer H2OM's direction?
• Navigating New Waters: Abby offers a candid look into the complexities of garment manufacturing, recounting the hurdles she encountered and the lessons she absorbed, all while charting unfamiliar territory.
• Entrepreneurial Insights: Abby's perspective on the fast-paced, demanding world of entrepreneurship is a testament to resilience. She highlights the importance of slowing down, valuing mentorship, and avoiding costly mistakes in the early stages of brand development.
• The Founder's Leap of Faith: Abby likens the entrepreneurial journey to "jumping without a parachute," emphasizing the inherent trust and deep-seated belief that fuels founders to pursue their visions relentlessly.

Standout Quotes:

1. "Turning mindlessness into mindfulness. It's more than a mantra; it's a movement."
2. "I like to think we're turning trash into wearable treasure."
3. "Entrepreneurship is about taking that leap, even when the landing is uncertain."

Join us for an enlightening chat, as Abby's story illuminates the path from passive observation to purposeful action, driving home the idea that every challenge can be transformed into an opportunity. This is an episode that champions not just the power of sustainability, but the human spirit's resilience and ingenuity.