040: Align Your Brand with Your Values: A Rebranding Journey

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.

Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.

Key Takeaways:

• Personal Branding: Understanding the role your values play in how you present yourself online and in your business.
• The Power of Colours: How small tweaks in branding, like changing your colour palette, can align your business with your true self.
• Representing Values in Business: The significance of ensuring your branding reflects your core values and attracts the right clients.

If you're looking for inspiration to create a brand that truly reflects your values, this episode offers a personal and insightful look into Jules' own journey.

Resources mentioned in this episode:

• The Website Success Hub: Find out more about how Jules can help your website connect authentically with your audience.
• AI Tools: Explore AI tools such as ChatGPT & Google Gemini for brainstorming and refining your brand messaging.

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1. Introduction and Episode Overview (00:00:00)

2. Personal Branding Insights (00:01:07)

3. Values and Branding (00:01:49)

4. Color Choices and Personal Preferences (00:02:50)

5. Website Success Hub and SEO (00:04:24)

6. Final Thoughts on Branding and Values (00:05:11)

7. Conclusion (00:06:41)