097: Are Your Website Images Hurting Your SEO? What to Fix First

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions

In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.

After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website?

This episode covers everything from file names and alt text to load speed, AI search results, and practical examples of what actually works.

Key Takeaways:

• Image SEO Basics: Learn why correctly naming your image files (using dashes and keywords) and writing clear, relevant alt text matters more than ever.
• Avoid Common Mistakes: Discover why large file sizes, generic filenames, and mismatched imagery can slow your site down and confuse both search engines and visitors.
• AI Search & Image Recognition: Hear how tools like ChatGPT and Perplexity are starting to use image data - and how to get your brand to show up in those results.
• Bite-Sized Action Steps: Start by updating one image on your homepage and one on your top sales page - optimise file name, file size, and alt text.

Resources mentioned in this episode:

• 🎧 Episode 010: Website Migration Mistakes That Sabotage Your SEO
• 🎧 Episode 013: SEO Basics – Your Essential Guide to Getting Found On Google
• 🎧 Episode 085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity To The Test
• 🎧 Episode 095: Three Simple Checks to Future-Proof Your Website for Search
• 🧰 Grab the workshop: Become ChatGPT Famous: How To Get Recommended In AI Search
• 📈 Join The Website Growth Club – Bite-sized steps to improve your site every month
• 💬 Book a Power Hour – Identify your best-performing pages and spot image SEO quick wins

Don’t forget to subscribe for more grounded advice on SEO, content strategy, and getting your website to work harder for your business.

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1. Introduction and Client Stories (00:00:00)

2. The Importance of Website Migration (00:01:08)

3. Optimizing Images for SEO (00:02:51)

4. Common Image Mistakes and Solutions (00:04:23)

5. Technical Tips for Image Optimization (00:08:42)

6. Final Tips and Action Steps (00:20:43)

7. Conclusion and Community Invitation (00:25:40)