Should You Be Using YouTube Shorts to Grow Your Channel?

The Video Creatr Podcast

YouTube Shorts are a great way to get attention and exposure for your channel. However, shorts are harder to monetize but YouTube is making changes to improve monetization for shorts creators. Given the circumstances, should you be able to grow your channel through shorts?

In today's episode, you get to learn about the importance of YouTube Shorts and how to create a channel with primarily or exclusively shorts. They talk about the monetization challenges of shorts and the upcoming changes in YouTube's monetization policies. They also discuss the benefits of sprinkling in some long-form content and the need for consistency in branding. Grant and Auggie share examples of successful channels that focus on shorts and provide tips for creating engaging shorts.
There are channels that were able to grow on YouTube producing just Shorts such as Mini Katana, a channel with over a million subscribers that creates shorts about katanas. Shorts can definitely grow a channel but it’s essential to create original shorts with a script and hook that can help them go viral and attract more views.

Highlights

[04:03] Shorts as a gateway drug to longer form content

[05:33] The potential impact of posting shorts alongside long form content

[07:33] Consistency in branding and vibe between shorts and long form content

[09:05] Shorts count towards watch time for monetization

[11:02] YouTube's Creator Fund and monetization for shorts

[13:24] Examples of channels with mostly or exclusively shorts

[17:45] Best strategy for creating shorts, including original content and frequency of posting

[19:02] Discussion of Mini Katana, a channel with over a million subscribers and mostly shorts content

[20:47] Importance of emotional impact and establishing a real audience with long form content

[22:18] Strategy for posting shorts on different platforms, including TikTok and Instagram

[24:06] Conclusion and final thoughts on YouTube Shorts and creating a channel with mostly shorts content

[26:00]Tips for making engaging shorts, including storytelling and emotional appeal

[28:03] Importance of being authentic and building a connection with your audience

[33:22] Tips for growing a channel, including consistency and collaboration

[36:37] Discussion of the evolution of YouTube and the importance of adapting to changes

[39:50] The impact of the pandemic on YouTube and content creation

[42:25] Tips for staying motivated and overcoming creative blocks

[44:20] Discussion of the importance of self-care and setting boundaries as a content creator

[47:05] Final thoughts on the future of YouTube and the importance of staying true to yourself and your audience

Resources Mentioned

Subscribe to Mini Katana on YouTube

Subscribe to the Video Creatr Youtube channel

Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

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