Episode 357: Brian Liu, Serial Entrepreneur - LegalZoom, BizCounsel, & Overture

The VentureFizz Podcast

Episode 357 of The VentureFizz Podcast features Brian Liu, serial entrepreneur and co-founder of companies like LegalZoom, BizCounsel, & Overture. Lots of the best ideas come from experience within your own industry and it was Brian and his co-founder, Brian Lee (who has since gone on to be a co-founder of ShoeDazzle and The Honest Company) who both had experience in the law industry and saw an industry which was ripe for disruption. After experimenting with some ideas, the idea for LegalZoom had the best validation for building a company and some of the most successful entrepreneurs take bold risks. For example, to bring validation for consumers about the legitimacy of their business for legal docs, they cold called and got Robert Shapiro (yes, the high profile attorney from the OJ Simpson trial) involved in the business… and from there, they were off and running… which ultimately led to a publicly traded company. His latest company is Overture, an attorney-to-attorney referral platform for solos & small firms. In this podcast, we cover: * A discussion about the impact and potential that AI has for the legal industry. * Brian’s background story and his experience as a practicing attorney. * The full lifecycle story of LegalZoom, including the Robert Shapiro cold call and how they scaled the company. * All the details about Overture. * Brian’s work as an advisor for entrepreneurs like Julia Rodgers from HelloPrenup, who was featured in Episode 336 of The VentureFizz Podcast. * And so much more.