26 - Megan Nivens-Tannett with Flourish Consulting talks Marketing & PR

The Urban Engine Podcast

Description

Megan Nivens-Tannett talks about her experiences in the marketing industry that led to her launching

her boutique marketing firm Flourish

Highlights

(03:10) Megan talks about her motivation for launching Flourish after her experience working

with local HSV engineering firms who often did not understanding basic marketing concepts

(much less having any long-term strategy).

(07:00) Toni asks Megan about her journey that led to her working for herself. Megan was laid

off from a tech company that grew way too fast and had to downscale and is now happy to say

it was the best thing to ever happen to her. Her passion and competitive nature gave her the

drive do the hard work of starting a new business.

(15:30) Megan talks about the significant unique capabilities of marketing experts like herself.

When having discovery meetings with clients (where senior leadership is often narrow-minded

because daily operations require them to do so), marketing experts lay out a long-term

strategic vision and plan and define every advertising avenue that needs to be implemented for

success.

(25:40) Megan and Toni talk about how you can't assume that people know about your

company what you know about your company. This is a very common mistake startup founders

make all the time.

(27:20) Megan recommends creating an advisory board that represents your customer base

and constantly engage with them. Are you even asking your customers important questions

about how the perceive/understand your product? (also see: UE #22 w/ Brandon Kruse)