148. This Lawn Care Business Went From 0 to 1,000 Customers in Year 1 — How!?

The UpFlip Podcast

Robert Palmer built his lawn care business with grit and integrity, and he went from 0 to 1,000 customers in just one year. By year four, he brought in $1M in revenue. And now he’s grown it to bring in well over $10M a year. Rob joins Ryan to discuss how a simple business concept can be scaled this high so quickly.

Rob talks about his marketing efforts with Google and Meta ads, training with the best people in the industry, and starting a network of other lawn care companies across the country. He also discusses how franchising his business has opened many doors for Rob and why he risked his home and $50,000 to start this business with one singular marketing tactic.

Resources:

• https://bit.ly/4fsU6lR Get our exclusive deal on a Lawn Squad franchise
• https://www.upflip.com/blog/most-profitable-franchises The most profitable franchises to buy and why

Connect with UpFlip:

• On Facebook
• On Instagram
• On Youtube
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

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1. 148. This Lawn Care Business Went From 0 to 1,000 Customers in Year 1 — How!? (00:00:00)

2. Background (00:00:53)

3. Identifying the Business YOU Should Start (00:02:48)

4. Landing the First Customer (00:04:22)

5. Taking the Leap (00:10:53)

6. Lawn Squad Franchise Discount (00:12:24)

7. Subcontracting (00:15:23)

8. Does Direct Mail Still Work? (00:16:12)

9. Networking to Build Your Business (00:19:19)

10. Franchising (00:20:42)

11. Fan Blitz Questions (00:23:43)

12. Ryan's Takeaways (00:29:31)