HubSpot Update: Update to behavior on preference page for subscription types with a "not specified" status

The Update Algorithm By Sidekick Strategies

Product Update Briefing: Communication Preferences

Date: October 1, 2024

Topic: Update to behavior on preference page for subscription types with a "not specified" status

Summary: This product update clarifies the user experience on the Communication Preferences page by ensuring only actively subscribed communication types are displayed as "ticked". This change eliminates confusion previously caused by displaying both "subscribed" and "not specified" types as active.

Key Changes:

• Visual Representation: Previously, both 'subscribed' and 'not specified' subscription types appeared as 'ticked' on the Preference Page. Now, only subscription types with a status of 'subscribed' will be shown as 'ticked'.
• Unsubscribe Behavior: "Any subscription type left 'unticked' at the time of saving will be marked as unsubscribed."
• Consistency Across Portals: This update ensures a consistent experience for all users regardless of the portal's GDPR setting. Previously, the display differed based on this setting.

Impact:

• Reduced User Confusion: The update provides a clearer understanding for users by accurately reflecting their active communication subscriptions.
• Enhanced Control: Users gain more control over their communication preferences, as they can easily identify and manage their active subscriptions.

Quote:

"This change reduces confusion for contacts by ensuring they only see the subscription types they are actively subscribed to when managing their preferences."

Rollout:

This update will be effective for all hubs and tiers.