95+ new and 35+ updated apps in HubSpot’s App Marketplace

The Update Algorithm By Sidekick Strategies

HubSpot App Marketplace Update: Q3 2024 - A Detailed Briefing

This briefing document summarizes the key takeaways from the recent HubSpot Product Update announcement regarding the App Marketplace, released on September 27, 2024.

Main Themes:

• Expansion of the App Ecosystem: HubSpot continues to grow its App Marketplace, adding 95 new apps and updating 35 existing ones. This expansion provides users with a wider range of tools and integrations to enhance their HubSpot experience.
• Focus on Enhanced Functionality and Integration: Many app updates center around improving existing integrations and introducing new features. This highlights HubSpot's commitment to providing a seamless and powerful user experience through its app ecosystem.
• Empowerment Through Automation and Data Centralization: Several app updates focus on automating tasks, syncing data between platforms, and providing more detailed insights. This emphasizes the platform's dedication to helping businesses streamline operations and make data-driven decisions.

Most Important Facts:

• New Apps: 95+ new apps have been added to the HubSpot App Marketplace, including notable additions like Adobe Express for content creation and HeyGen for AI video creation.
• Updated Apps: 35+ apps have received updates, focusing on expanded features and deeper integration with HubSpot. Key updates include:
• Air Traffic Control: Analyzes HubSpot lists for content relevance and gap identification.
• Amplitude: Enables building HubSpot lead and customer health scores using Amplitude insights.
• Calendly: Tracks meeting outcomes (connected, no-show, rescheduled) based on virtual meeting room attendance.
• Microsoft Teams: Introduces public beta for logging Teams phone calls in HubSpot.
• Salesforce: Adds bidirectional syncing of HubSpot tickets and Salesforce cases (public beta).
• Snowflake: Introduces public beta for ingesting Snowflake data into HubSpot.
• Zoom: Provides visibility into webinar syncing issues and in-meeting app installation.

Key Quotes:

• "This quarter, 95+ new apps recently joined HubSpot’s App Marketplace including content creation app Adobe Express and AI video creator HeyGen."
• "HubSpot’s App Marketplace has 1,700+ apps, with new ones being added and improvements to existing apps being made every day. Install these new and updated apps to grow better with HubSpot."

Why This Matters:

The continuous expansion and improvement of the HubSpot App Marketplace empower businesses to:

• Customize their HubSpot experience: Choose from a diverse range of apps to tailor HubSpot to their specific business needs.
• Improve efficiency and productivity: Leverage integrations and automations to streamline workflows and focus on high-value activities.
• Gain deeper insights: Utilize data syncing and enhanced reporting features for better decision-making across different departments.
• Scale their business: As their needs grow, businesses can seamlessly incorporate new apps and features.

This update demonstrates HubSpot's commitment to building a thriving app ecosystem that empowers businesses to achieve their goals. By constantly evolving its platform and offering more integrations, HubSpot solidifies its position as a leader in the CRM and marketing automation space.