Virginia Elder's Podcast SEO: Cross-Channel Marketing and Content Strategy

The Unscripted SEO Interview Podcast

Host: Jeremy Rivera
Guest: Virginia Elder, Owner of Podcast Abundance
Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation

---

Episode Description

In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marketing strategies. They discuss the evolution from traditional website-focused SEO to a holistic, cross-channel approach that leverages podcasting, social media, and authentic human connections to build brand authority and drive business growth.

Virginia shares her journey from financial audit work to becoming a podcast production specialist for financial professionals, while Jeremy explains why genuine human conversations can't be replicated by AI and how podcasting creates valuable content ecosystems for businesses.

---

Key Topics Discussed

The Evolution of SEO Strategy

• The end of the "golden age" of basic SEO tactics
• Impact of Google's Helpful Content Update (HCU) on traditional SEO approaches
• Why websites are no longer the center of the digital marketing universe
• The rise of platform-based businesses (Instagram + Linktree models)

Cross-Channel Marketing Approach

• Moving beyond website-only SEO to multi-platform strategies
• Creating "spider webs" of interconnected content across channels
• The importance of consistent branding across all digital touchpoints
• How different generations evaluate business legitimacy through different platforms

Entity Recognition and Personal Branding

• How Google and LLM tools distinguish between people with similar names
• The role of consistent content creation in building entity authority
• Why more content leads to better AI understanding of your expertise
• The importance of video content in establishing credibility

Podcast Production for Business Growth

• Why podcasting creates genuine content that AI cannot replicate
• The power of interviewing business owners to generate authentic content
• How podcasts can replace cold outreach with warm relationship building
• Cross-pollination opportunities within industry ecosystems

Content Creation Strategy

• The difference between AI-generated content and genuine human conversations
• Why batch content creation saves time and improves quality
• Planning content calendars for consistent publishing schedules
• Using podcasts to generate multiple content pieces (blog posts, social media, video clips)

Technical Implementation

• Simple equipment setups that produce professional results
• Low-cost tools and software recommendations
• The myth that you need expensive equipment to start podcasting
• Production workflows that don't overwhelm small business owners

---

Guest Background: Virginia Elder

Virginia Elder is the owner of Podcast Abundance, a podcast production agency specializing in financial professionals. Her background includes accounting and information management, with experience in sales tax auditing and contract management at construction companies.

Virginia's journey into podcasting began during her personal financial transformation, where she discovered the power of financial education podcasts. After paying off $80,000 in debt in three and a half years through strategies learned from podcasts, she attended a financial content creation conference where she unexpectedly launched two podcast shows for financial advisors.

Her low-cost, excellent tools approach and ability to bring out the personality in naturally awkward professionals has made her a sought-after producer in the financial services space.

---

Key Takeaways and Action Items

For Business Owners

1. Audit your online presence across all platforms, not just your website
2. Record answers to frequently asked questions as audio or video content
3. Look for cross-pollination opportunities within your industry ecosystem
4. Plan content calendars to reduce stress and improve consistency
5. Consider podcasting as authority building rather than just content creation

For SEO Professionals

1. Expand beyond traditional website optimization to include podcasting and social media
2. Help clients build entity authority through consistent content creation across platforms
3. Use podcast content to generate multiple assets for link building and content marketing
4. Understand that different demographics validate businesses differently
5. Leverage HARO and journalist outreach using podcast content as expertise proof

Content Strategy Implementation

1. Start with your content pillars - identify 3-5 core topics you'll always cover
2. Decide on show positioning - authority building vs. networking/connector approach
3. Batch record episodes to maximize efficiency and maintain consistency
4. Create cross-pollinate links between your podcast, blog, and social content
5. Use shows sponsored by their businesses rather than external advertisers

---

Statistics and Insights Mentioned

• 2-4 million podcasts exist but less than 500,000 are actively publishing
• Most podcasters quit within 3-10 episodes due to production overwhelm
• Virginia's client helped eliminate $80,000 in debt in 3.5 years using podcast-learned strategies
• 500,000 active podcasts vs. millions of websites creates better opportunity ratios
• Content needs to go beyond 2014 to avoid AI-influenced material

---

Tools and Resources Referenced

Podcast Production Tools

• Riverside - Recommended recording platform for easy editing and production
• Simple equipment setup - Great microphone, webcam, spare bedroom office
• Garageband and iMovie - Virginia's humble beginnings in 2019
• Various hosting platforms for RSS feed management

Content Creation Resources

• Script Starter Kit - Free resource for planning podcast content structure
• Content calendar planning tools for batch production
• Podcast marketing as a genuine content engine strategies

SEO and Marketing Tools

• HARO (Help a Reporter Out) for journalist outreach
• Featured.com and Quoted.com for expert positioning
• Social media cross-promotion strategies
• Link building through podcast guest relationships

---

Notable Quotes

Virginia Elder:

"People are really looking for that personal connection these days. And whether that's through your face or through your voice, video versus audio. If they can hear you, they immediately connect more deeply with you than if you're just a guy on LinkedIn or a girl on LinkedIn."

Jeremy Rivera:

"The personal chemistry with you, the conversation, the interaction of my experience with your experience as we thread the needle of our shared topics is something that, as I said in my interview with Jason Barnard of KaliCube, like it's information gain."

Virginia Elder on podcast statistics:

"So for you to get to stand out, just think like think SEO, right? Like what if you were only one of 500,000 websites out there? Holy cow, you would be jumping up and down celebrating that you are one of those websites."

Jeremy Rivera on AI vs. human content:

"Mass producing bulk amounts of AI generated content is not a good content marketing strategy long term. Yes, there are content marketing browsers who show their gains, but then they don't show the huge dip as Google detects that there's no brand entity behind it."

---

Related Episodes and Resources

Unscripted SEO Podcast Episodes

• Matt Brooks of SEOTeric on entity recognition and business validation
• White label SEO podcast at SEO Arcade discussion on content marketing strategies

Virginia's Services and Content

• Podcast Abundance Services - Full podcast production and editing
• About Virginia's Background - Her journey from finance to podcasting
• Client Portfolio Examples - Real-world podcast success stories
• Content Creation Strategy Guide - Detailed content planning approaches

---

Contact Information

Virginia Elder
Podcast Abundance
Website: podcastabundance.com
Specialization: Podcast production for financial professionals

Jeremy Rivera
Unscripted SEO Podcast
Cookeville SEO Specialist
Website: unscriptedseo.com

---

This episode demonstrates why authentic human conversations create irreplaceable value in an AI-dominated content landscape. The discussion provides actionable strategies for business owners looking to leverage podcasting as part of their broader digital marketing and SEO efforts.