#26 : Michael Corcoran : Taking Flight on Social - The Ryanair Case Study

The Unmtchd. Podcast with Oana Leonte

Have you ever wondered how a brand can turn its social media presence into a dynamic powerhouse of engagement and authenticity?

Michael Corcoran, Ex Ryanair Head of Social and Managing Partner at social media agency Frankly, takes us on a journey from his start as a nightclub bouncer to becoming a leading voice in digital marketing.

Discover the four cornerstone principles that catapulted Ryanair's TikTok to staggering success and how they maintained brand relatability through the turbulence of the pandemic. 📈 In this episode, we cover: - Michael's strategy for sustainable social media operations. - The importance of C-suite buy-in for digital initiatives. - The difference between social media strategy and tactics. - The evolution of brand authenticity in the digital space. 🎧 Tune in for a masterclass on how to approach your brand's social media with confidence, creativity, and a dose of Ryanair boldness. 🔗 Listen now and elevate your social media game!

Watch all the episodes on Youtube - https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Sponsors:

Planable: https://planable.io/

Head over to Planable.io and sign up for free (don’t forget to use the discount code mentioned in the show:

https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd

--- Send in a voice message: https://podcasters.spotify.com/pod/show/theunmtchd/message