What If I Purposely Kept My Art Business Small with Muralist Lisa Quine | The Typecast Episode 55

The Typecast: Grow Your Art Business

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We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.

We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surprising ways. From creative conferences to lettering projects for celebrities, Lisa’s journey shows how embracing new challenges can shape a fulfilling creative career.

If you’ve ever felt overwhelmed trying to price your work, balance your values with your income, or explain what it is you actually do, this one’s for you.

All that and more when you listen to this episode:

• The creative career that started with late-night lettering lyrics + commission projects
• How saying yes (even to random guest room walls) can lead to celebrity gigs
• How she intentionally stayed local and community-focused
• Murals, monsters, and making art for kids
• Creating art for clients vs. creating art for yourself
• Reframing success as growth, not just followers or fame
• Why mindset and optimism matter in freelance life
• Internships, teamwork, and scaling up without losing your soul
• The emotional rollercoaster of creative pricing
• Teaching, workshops, and why not every gig needs to be “precious”
• Fergie, field hockey, roller skating, and our design-sport alter egos

Connect with our guest: Lisa Quine

Instagram: @lisa_quine

Website

Mentioned in this episode:

• Aveda brush project
• Guardians & Cavaliers mural work
• Hoodzpah
• Elizabeth Goodspeed
• Monique Aimee
• The Monster Project
• Ilana’s Book, Mind Your Business
• LetterWest
• The Kernference
• And a few… su

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

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Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!