S11E2: The Best Salesperson I Ever Met: With Guest Theresa Benson
Manage episode 379352211 series 2933850
While the Trust Premium™ research project is ongoing, it seemed like a good idea to interview the best salesperson I have ever worked with, which is precisely what this episode is about. Theresa Benson was the account manager for Apple (yes, that Apple) while we both worked at Texas Instruments. From the first time I met her, it struck me how the Apple iPod team trusted her. It wasn’t until this interview that I realized she probably tripled or even quadrupled my business unit’s profitability simply by being trusted by that Apple team.
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