Storytelling and Entrepreneurial Growth - Harry Cunningham's GoodMRKT Journey

The Third Growth Option with Benno Duenkelsbuehler and Guests

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Ever wondered how one transitions from a corporate job to being a purpose-driven entrepreneur? Or how iconic brands like Saks Fifth Avenue create unforgettable shopping experiences? I sat down with Harry Cunningham, the brain behind Saks' stunning Christmas windows and co-founder of GoodMRKT. Harry unveils the mysteries of visual merchandising and its role in shaping consumer emotions. He also shares the story of GoodMRKT, a retail brand that’s using its platform to champion good causes and positively impact society.
We both traded corporate comfort for the thrilling world of entrepreneurship, and we have an open conversation about our experiences and the unique challenges and rewards that come with being your own boss. From exploring the creative landscape within a corporation, to the freedom and accountability of creating your own purpose-driven brand, these insights are priceless. We also take a closer look at GoodMRKT as a case study for blending multiple purpose-driven brands into one cohesive experience. So, if you've been eyeing the entrepreneurial world, listen in.

Always growing.
Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

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1. Exploring Retail and Purpose-Driven Brands (00:00:00)

2. Entrepreneurship and Shift From Corporate (00:13:13)

3. Creativity and Growth in Corporate Settings (00:18:29)