So, you Want to Design Products?

The Third Growth Option with Benno Duenkelsbuehler and Guests

If you’re a student of collaboration, of different expertise coming together to learn each other’s language, this episode is for you. If you’re a student of the design process, and how different approaches lead to better outcomes, this episode is for you. Gary Pettitt, CEO Seasonal Living and Laura Muller, Owner of Four Point Design Build talk about the trust, chemistry, containers for chaos that were required to make the Provenance Collection come to life.

5:31 – “Just like a photo capturing a memory, that’s what this line does… we were both aligned with this message.”

6:28 – “… he stepped back, he was the perfect container for my chaos, he created a wonderful infrastructure and foundation… isn’t that the best kind of collaboration, where you have an established discipline… out of control and in complete command.”

11:06 – “Mutual respect and mutual understanding that one knows something the other does not is fundamental for any collaboration.”

14:05 – “Go into it with mindful confidence… also a level of flexibility… that's where I… become the student.”

15:49 – “…it’s worth remembering… there were three of us in this relationship, the third of course is the manufacturer.”

22:54 – “I’m fluid… Gary taught me… ‘to be direct’ and I learned the strength of concise communication”

24:44 – “… create a collection that not only touched on existing material palette… but also to be independent… that’s the difference… between a master designer and a product designer.”

25:45 – “You can’t have an ego… but you have to have confidence… and be flexible… it’s a constant evolutionary process where two people are working together in their superpowers.”

29:58 – “There must have been crazy moments where it wasn’t all unicorns and rainbows?” – “There were a few tears, and eye rolls… and a few glasses of wine, scotch. Like any good marriage.”