126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith
Manage episode 411309935 series 3446970
Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency in their messaging.
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Top reasons to listen to the entire episode:
- Determining your customer's voice is essential for finding your audience's needs and desires.
- The importance of organizing testimonials in different phases of marketing
- And much more!
Connect with Grace
Website - gracemariegriffith.com
Connect with Dolly DeLong
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