36 The Comedy Plot

The Story Selling Podcast

The comedy plot archetype first emerged in Ancient Greece, and has played an important role in literature over the last 2000 years.

Can you use the comedy plot in business? Yes! Do you need to be funny to use it? NO! (Which for me at least, is just as well).

Listen now to learn:

• The key element at the heart of every successful comedy plot
• Where to use the comedy plot in your marketing (hint: probably NOT up front)
• How the comedy plot can help build trust with potential customers
• Why the comedy plot is a versatile hammer to have in your storytelling toolkit