Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson, CMO at Emburse

The Stack

Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes.

Grant is the CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best prospects. His themes are helping his team make focused decisions to get those prospects in the pipeline. From there, he’s tracking and pushing only the best for maximum efficiency.

Main Takeaways:

• How quarterly themes help align your teams and connect with your audience
• How he’s measuring meaningful pipeline velocity
• The free tool Grant’s using to mature prospects into customers

Links:

• Stackbuilder.com

Dan’s Top Tools:

• Tableau
• Pendo
• Highspot

Join us every week as we journey to the bleeding edge of the modern tech stack. You’ll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.