Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs

The Social Standard Podcast

Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing.

Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV.

We discuss:

- How to cast the right talent as the face of your social channels,

- Lessons we can learn from lululemon & buzzfeed,

- Why podcast MCNs are coming back

- Why it's important to show up where you audience is a

- Should business sponsor personal branding instead of MBAs?

- And a lot more.

This is a great episode for both B2B & B2C brands!

Follow Lia Haberman on LinkedIn: https://www.linkedin.com/in/liahaberman/ Follow Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true