Social Media Strategies for Small Businesses

The Social Media Takeaway - Louise McDonnell

In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results.

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1. Welcome to the Social Media Takeaway (00:00:00)

2. Introducing Peg Fitzpatrick (00:01:23)

3. Peg's Journey in Social Media (00:02:13)

4. The Canva Story (00:03:30)

5. Lessons from Canva's Success (00:06:40)

6. Engagement and Networking on Social Media (00:07:51)

7. Consistency and Basics for Small Businesses (00:12:52)

8. Peg's Book: The Art of Small Business Social Media (00:14:43)

9. Common Misconceptions About Social Media (00:16:06)

10. The Power of Catchphrases and Trends (00:19:08)

11. The Viral Cat Meme Disaster (00:19:55)

12. The Reality of Social Media Success (00:21:41)

13. Navigating Social Media Crises (00:24:14)

14. The Importance of Community and Engagement (00:31:42)

15. Book Release and Final Thoughts (00:34:12)